The impact of media on society
The impact of media on modern society can trace its roots to the inflammatory works of authors Thomas Paine and Jean Jacques Rousseau. In an age where kings ruled every nation on the planet these men authored and published works which changed the course of human events. Faced with execution for crimes against the crown Paine and Rousseau wrote on despite the risks to life and liberty.
We have come a long way since the 18th century from a media stand point no longer is the media merely the printing press with movable type. In the 21st century we have print, television, radio, movies and the internet screaming at us 24hrs a day. We live in an age where a slow speed car chase occurring thousands of miles away masquerades as breaking news. Beamed via billion dollar telecommunications satellites to your television, several experts offer a running commentary of the irrelevant event taking place half a world away. Today’s news and media coverage of world events is fast if nothing else, I mean if a cat is stuck in a tree in central Ohio we will know about it before lunch and before dinner we will have heard from the cats owner, seen the cat’s kittens and heard experts from the ASPCA and Arbor Society debate the value and safety of possible extraction methods.
Meanwhile, on the other side of the world one hundred US and international firebases in Afghanistan have come under intense attack from the Taliban, and in Washington a billionaire CEO of the world’s largest corporation has a senator put an earmark in a spending bill building him a bridge at tax payer expense. (Shah)So who decides what is news and why that darn cat is so important while my friends and your tax dollars aren’t? The media of course, but who are the media exactly and what incentive would they have to steer you away from the real story of the day and onto the poor cat stuck in a tree. The media today are not the hundreds of radio and television stations or the thousands of internet sites or even the production companies who make movies, the media today are in fact only nine international conglomerates, these nine multinationals are not in the news business they are in business period. The boards of directors of these nine multinationals are populated with CEO’s of the worlds other great multinationals, not Walter Cronkite. Firms like Exxon Mobile, General Electric, Microsoft, Archer Daniels Midland and Boeing determine what you see and hear.
In today’s world the classic “Common Sense” would not get a second look at any publishing house, not because they don’t want to publish it, because they can’t, they can’t because of the economics of the marketplace and the ownerships ties to the political powers that ensure their continued monopoly and utter domination of the media. The advertisers cannot be upset, no marketing executive want his or her commercials running after a news story which contains video of US Soldiers being dragged through the streets of Kandahar, so we simply don’t see it. A free press no longer exists in American life, free being the operative word. Opinion pieces are driven by one side of the argument or the other even “factual” reporting is tainted by high powered commercial enterprises in today’s media world. True media and news objectivity no longer exists. Richard Nixon would never have been impeached had he been president within today’s media environment, want proof look at the actions of the last president. Yet, the people are unaware as the media runs headlong in search of the next “cat in a tree” or Britney Spears story under the guise of breaking news. The commercial enterprise that is today’s media is simply that a commercial enterprise. News is a profit center not a public service ,attack the messenger has been replaced by purchase the messenger and shape the news to make your advertisers happy.
Works Cited Shah, Anup. Media Conglomerates, Mergers, Concentration of Ownership. 2nd January 2009. 6th November 2009 .
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